Polished Instagram posts are out; intentionally blurry and fuzzy pictures are in. The “ugly” aesthetic has been trending for some time now, from wearing chunky fashion to the images young people post on social media (YPulse’s Cult of Ugly trend research shows 62% of 13-36-year-olds feel bothered when people post photos that make their lives look perfect). This year, celebrities from Kourtney Kardashian, to Ariana Grande, and Beyoncé have popularized sharing blurry photos, and young consumers are catching on. Posting intentionally poor quality photos is one way Gen Z and Millennials are serving “I’m having too much fun and living life so fast that a camera can’t even capture me” vibes on Instagram—similar to the photo dump trend YPulse told you about where young people romanticized their lives by not bothering to post highly-edited or curated images. These gens find comfort in the imperfect, something the pandemic has only made them more open about. (Mashable)
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