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Twitter’s new Communities tool helps users engage with groups based on their niche interests. 

Sep 10 2021

Twitter’s new Communities tool helps users engage with groups based on their niche interests. The invite-only Communities mimic Facebook Groups and Reddit, meaning once people join a community, users can tweet directly to other members instead of just their pool of followers. Communities included in Twitter’s first batch of groups include #AstroTwitter, #DogTwitter, #SkincareTwitter, and #SoleFood—like a more defined (and less organic) version of TikTok subcultures. The social media platform invited a handful of users to create the first Communities and anyone can apply to create their own on Twitter’s website. YPulse’s Clicking on Community trend research found that 34% of 13-39-year-olds are part of an online group focused on a shared hobby, and Twitter Communities could offer young users a new way to foster connection on the app. (The Verge)