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New skincare brands are showing the beauty industry what it means to be inclusive.

Jun 03 2021

New skincare brands are showing the beauty industry what it means to be inclusive. While all skin types have the same fundamental needs—like sun protection, moisture, and assistance with cell turnover—every skin tone has a different response to products, specifically when it comes to irritation with hyperpigmentation for melanin-rich skin. Now, newly launched skincare brands Eadem (founded by Marie Kouadio Amouzame and Alice Lin Glover) Unilever’s Mele, and soon-to-launch Ustawi (founded by Natacha Paugam) are showing the beauty industry what it means to create products formulated for melanin-rich skin. The slew of products offered by each brand are designed to treat melanin-rich skin without lightening it or leaving a white cast—an issue many mainstream skincare products like SPF and dark spot correctors currently face when they’re only created with white skin in mind. This week, Ulta Beauty also became the next retailer to join the 15 Percent Pledge, joining Sephora, Macy’s, and more major businesses committing to supply 15% of their shelf space with Black-owned brands.  YPulse’s Representation in Action trend data shows that 80% of BIPOC consumers believe brands that create products for skin have a responsibility to represent all types of colors/tones, even if it isn’t economically profitable. (GlossyVanity Fair)