Pinterest is tapping into the “creator economy” by testing a new feature that could bring livestream events to the platform. YPulse’s influencer and celebrities research shows that 31% of young consumers had been watching more live streams on social media since the start of the pandemic. Now, Pinterest is trying its hand at live video content with a three-day virtual event that will test live sessions from content creators, celebrities, and influencers. Sessions will cover a variety of topics, and will be hosted by one of 21 creators featuring talks about self-care from Jonathan Van Ness, summer styling tips from Rebecca Minkoff, favorite recipes from food creators GrossyPelosi and Peter Som, and more. Users can join the sessions via a new “Live” tab on Pinterest and interact with the hosts by commenting in the chat. Pinterest is a hub of discovery, and while it’s not clear if live video will survive long-term on the platform, it could offer a new way for users to learn from creators in real time. (TechCrunch)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
