As gaming platforms become more social, they’re tapping more popular creators and influencers to grab kids’ attention. According to a SuperAwesome study, the popularity of kids’ games are no longer defined by functionality, but rather by the influencers and creators who play them. This year, games became popular when they “attracted big-name players and influencers,” making YouTube “the best marketing tool in the gaming industry.” Sixty-four percent of kids under 16-years-old reported watching videos of games they don’t or can’t play, and the merging of the gaming and social industries could mean major opportunities for kid companies to shift their marketing to reach younger players and viewers. (Kidscreen)
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