Tourist spots and candy companies are getting “creative and resourceful” to make Halloween happen. Halloween is America’s second largest consumer holiday and a $8.8 billion industry, and young people aren’t cancelling Halloween this year—especially with brands finding ways to keep it going. Hershey’s has released a trick-or-treating safety map, and Mars-Wrigley launched a virtual trick-or-treat platform. Party City is promoting virtual gatherings and “drive-by celebrations” while haunted houses are converting to drive-thrus or following new safety measures. Meanwhile, popular tourist spots like Universal and Disney theme parks are setting up a few haunted houses and notoriously spooky towns like Salem are still offering walking ghost tours and museum visits. (Travel + Leisure, Vox)
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