Telemundo is partnering with Millennial favorites BuzzFeed, Mashable, Vox, and Tastemade to attract Generation M: “mobile, multicultural Millennials.” In an effort to provide more opportunities for advertisers to connect with a young audience, the network is “investing in native digital content.” The resulting efforts will include Deli, a food-focused digital and social platform for trending recipes and food series created with Tastemade, a weekly Facebook Live show for their El Pulso news vertical made with Mashable, and a short-form telenovela series Much Ado About Nada in partnership with BuzzFeed.

Telemundo is partnering with Millennial favorites BuzzFeed, Mashable, Vox, and Tastemade to attract Generation M: “mobile, multicultural Millennials.” In an effort to provide more opportunities for advertisers to connect with a young audience, the network is “investing in native digital content.” The resulting efforts will include Deli, a food-focused digital and social platform for trending recipes and food series created with Tastemade, a weekly Facebook Live show for their El Pulso news vertical made with Mashable, and a short-form telenovela series Much Ado About Nada in partnership with BuzzFeed. (MediaPost)