Boxed mac & cheese is “having a moment.” According to a Kraft study, 56% of parents have been feeding their kids Mac & Cheese for breakfast more often during lockdowns than previous months. With that data in mind, the brand launched a campaign to reposition its “classic blue box dinner” as a breakfast item to target those busy Millennial parents. Meanwhile, PepsiCo’s Cheetos is debuting “the mashup that 2020 needs”: its own Mac n’ Cheese product line. Its flavors are based on the popular snacks: Bold & Cheesy, Flamin’ Hot, and Cheesy Jalapeño. (Marketing Dive, Ad Age)
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