From post-lockdown birthday parties to campaigns made for video chat, Burger King is finding creative ways to reach young consumers during COVID. The brand’s quarantine campaigns include a “QR Whopper” giveaway using a scannable QR code on TV commercials, a “buy one get one free” Whopper offer for anyone who uses a Zoom background of a BK billboard, and gift cards for customers who shared screenshots of video chats with at least two friends. Post-quarantine, Burger King France will be hosting 600 parties for kids who had to celebrate their birthdays in lockdown, providing food, cake, gifts, invitations, and decorations. (Mobile Marketer, Adweek, Muse by Clio)
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