NowThis’s video views are down 50% year-over-year—but the media company doesn’t care. They’re switching their focus from quantity to quality for the Post-TV Gen, focusing “on engagement and watch time” because views are “a vanity metric,” explains their president. They’re creating longer videos with more opportunities for advertising (like mid-roll), reporting that their revenue is actually up—despite the loss in overall reach. Plus, Nielsen reports they still reach 72% of all U.S. 20-year-olds. (Digiday)
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