Millennials take more time to pick a show on streaming services that any other generation. Nielsen found that 18-34-year-olds take an average of 9.4 minutes to decide what to watch, a full two minutes longer than other generations. In addition, 21% of all users said they just give up whenever they try to browse for something new to watch, while 66% always already know what they plan to watch before signing on. Netflix could tweak their recommendation algorithms to tighten their hold on the Post-TV Gen. (The Wrap)
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