Old Navy’s inclusive campaign and pop-up celebrate patriotism and Pride Month. For their 25th anniversary, the retailer is launching 25 Days of Belonging and the Purple 4th. Purple blends red, white, and blue to symbolize the melting pot that is the U.S., so they’re splashing items at their new pop-up in the color, along with their social media pages and Times Square store logo. The campaign shows how cause-conscious young consumers expect a lot more from brands than products and services. (Fortune)
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