Abercrombie’s cologne is selling better than ever, thanks to an in inclusive ad campaign and shutting down the automatic in-store spritzing in 2017.

Abercrombie’s cologne is selling better than ever, thanks to an in inclusive ad campaign and shutting down the automatic in-store spritzing in 2017. Fierce’s formula hasn’t changed at all, but Abercrombie’s CEO says its sales are the best they’ve been in five years following a campaign that was meant to show “what it means to be fierce through a sensitive, diverse and inclusive lens.” The ads featured LGBTQ+ and mental health advocates and activists, along with volunteer firefighters. (Business Insider)