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Kohl’s is courting Millennials with “outfit bars” and neon signs.

May 02 2019

Kohl’s is courting Millennials with “outfit bars” and neon signs. In the woman’s section of select stores, clothes are divided by special occasion and grouped into suggested outfits to narrow down the search for an outfit by time-strapped young shoppers. They’ve also upped their digital presence, placing particular emphasis on Pinterest—which informs their IRL store design. Finally, the department store is looking to lower the age of their average shopper by bringing in popular brands and creating in-house brands. (CNN)