NEW GEN Z 101: Unlock & Outlast Microtrends

Are fewer young people driving because of the rise of ride-hailing and social media—or because they can’t afford a car?

Apr 23 2019

Are fewer young people driving because of the rise of ride-hailing and social media—or because they can’t afford a car? The number of 16-year-olds with a driver’s license dropped by half from 1983 to 2017, according to one transportation researcher, and J.D. Power projects that Gen Z will buy 120,000 fewer new cars in 2019 than Millennials did in 2004. While digital hang-outs and Uber add fuel to the trend, the biggest reason could be that the post-Recession generation is prioritizing saving by buying used (or not at all). (WSJThe Drive)