Even the NBA is struggling to hold on to their young viewers. Despite respectable ratings (especially when compared to some other traditional sports), 18-34-year-old viewership is sliding. The leagues partners, ESPN and TNT, have lost more than 25 million combined subscribers over the last eight years, and the NBA’s own Millennial deliveries are down 11% when compared to last year. What could save live sports viewing? Micropayments and sports betting. (Ad Age)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
