Newsfeed
More →

Even the NBA is struggling to hold on to their young viewers.

Even the NBA is struggling to hold on to their young viewers. Despite respectable ratings (especially when compared to some other traditional sports), 18-34-year-old viewership is sliding. The leagues partners, ESPN and TNT, have lost more than 25 million combined subscribers over the last eight years, and the NBA’s own Millennial deliveries are down 11% when compared to last year. What could save live sports viewing? Micropayments and sports betting. (Ad Age)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?