Pepsi is plotting a comeback among young consumers. According to one ad exec, they’re “distancing [themselves] from Kendall Jenner-gate” (remember that viral marketing miss?) with a 100-country campaign that notably skips over the U.S., swapping out their tagline “Live For Now” for “For the Love of It.” But despite calling themselves the “the cola of today’s generation,” it could be an uphill battle to convert sparkling water-loving young consumers. (Ad Age, Bizwomen)
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