Luxury brands are building community spaces that don’t actually sell anything. Dolce & Gabbana’s newest store hosts monthly events, while Hermès’s “Carré Club” pop-ups invite visitors to watch designers at work or even sing karaoke, and Coach’s “Life Coach” pop-up tapped Millennials’ love of Practical Magic with tarot readings and other mystical activities. The common thread between the brands is that they’re offering experiences that go above and beyond Instagrammable photo ops. (Fashionista)
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