World Cup viewership was propped up by Millennials watching at bars and parties. Overall, networks saw an expected decline in U.S. ratings since a U.S. team failed to qualify and most games were played during the nine-to-five workday. However, Nielsen reports that overall viewership jumps 21% when out-of-home viewing is included. Millennials are leading the way with 18-34-year-olds who watched in a social setting boosting out-of-home viewing by 28%. (AdAge)
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