Cheez Doodles are going digital to reach young consumers. They’re betting on a quirky “six-episode series” to modernize the 97-year-old brand. The campaign is called the “Doodle Method,” an approach to life and solving problems using “Cheez Doodle-based techniques” (maybe with orange dust-coated fingers?). Thrillist is promoting the full campaign of half-hour ads to drive viewers to The Doodle Method Facebook page. (MediaPost)
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