Tastemade is opening branded cafés to bring in extra revenue—and earn some IRL marketing. The media company that has capitalized on short how-to cooking videos already began to expand beyond its digital roots when they rolled out a line of cook wear. But branded cafes wouldn’t just bring in more cash, they’d up the Experiencification element of the business—which more digital-first companies are realizing is important to connect with young consumers. (DigiDay)
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