Massively popular Fortnite had its first big esports tournament this past weekend, and a bounty on one of the game’s most skilled players brought out “intense and mind-blowing performances.” Hundreds of fans played alongside professionals at the Esports Arena in Las Vegas to win cash prizes and the stakes were even higher if they beat Tyler “Ninja” Blevins—a player whose massive reach and popularity arguably help propel the game to its status. As evidenced, competitive gaming is only becoming more popular with young consumers and brands still sitting on the sidelines may be missing out. (The Verge)
