Live Nation is helping brands tap into young consumers’ passion for music with experiential marketing activations. They’ve moved far beyond just selling tickets to become a marketing force to reckon with. Pepsi paired up with them to launch “the Pepsi zero chill house” featuring artist meet-and greets, earning them 33 million PR impressions in one weekend. State Farm hosted a lounge at Bonnaroo and Faster Horses which “led to a 40-percent lift in brand sentiment.” (Adweek)
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