Live Nation is helping brands tap into young consumers’ passion for music with experiential marketing activations.

Live Nation is helping brands tap into young consumers’ passion for music with experiential marketing activations. They’ve moved far beyond just selling tickets to become a marketing force to reckon with. Pepsi paired up with them to launch “the Pepsi zero chill house” featuring artist meet-and greets, earning them 33 million PR impressions in one weekend. State Farm hosted a lounge at Bonnaroo and Faster Horses which “led to a 40-percent lift in brand sentiment.” (Adweek)