The company that owns Corona, Modelo, and Svedka is investing in marijuana beverages. Constellation Brands is taking a 9.9% minority stake in Canopy Growth, a medical marijuana company. What’s in it for them? The chance to be first out of the gate to make marijuana-infused drinks, and benefit from the burgeoning marijuanconomy. Analysts from Cowen say four in five consumers will drink less alcohol as cannabis drinks become available, and Constellation is not missing out on a chance to beat would-be competitors to the punch. (Fortune)
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