Bud Light is using AR to hype up Millennial football fans. In NFL team apps, users can now paint their faces in specially-created filters for favorite teams (similar to Snapchat lenses) sponsored by the beer brand. The NFL’s ratings have dropped 10% from last year so far, and moves like this are meant to reel back in young viewers (who may be spending more time with new entertainment like esports). “[M]aking the sport fun and innovative…in a socially shareable fashion” is part of the plan to boost the NFL’s social presence—and ratings. (Mobile Marketer)
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