Loyal-ish young consumers want personalization and loyalty programs, according to a new survey from Crowdtwist.

Loyal-ish young consumers want personalization and loyalty programs, according to a new survey from Crowdtwist. Overall, “loyalty programs remain one of the biggest drivers of brand choice across both generations,” with over half of Gen Z and 71% of Millennials already a part of at least one. Sixty-four percent of both demos even agreed they’re “drawn to a brand if there is a loyalty program or incentive.” Three-quarters of Gen Z and Millennials are also willing to engage with brands by playing games for loyalty program points. (The Drum)