The future of cereal is looking grim, and brands are getting creative to get breakfast back in Millennials’ good graces.

The future of cereal is looking grim, and brands are getting creative to get breakfast back in Millennials’ good graces. To raise revenue, Kellogg is hopping on the natural trend, taking out artificial flavors and colors from Eggos, while General Mills focuses on “the rapid acceleration of e-commerce.” Post merged with generic brand, MOM, and is cutting costs alongside its competitors, while Quaker Oats is trying to make breakfast as easy as possible with squeeze packets of pre-made oatmeal. (Benzinga)