Campbell’s is getting in on the meal-kit trend. The brand is partnering with meal-kit service startup Chef’d to have their products included in boxes and recipes. Chef’d isn’t exactly breaking ground on meal-kit mania (which 13-34-year-old foodies ranked as the number four biggest food trend of the year), but it is eschewing the subscription model—instead, consumers can order as many meals as they want at a time with no commitment. Campbell’s partnership means dinner might feature “a recipe with Swanson broth”—a sneaky way to get in front of an evolving market. (Grub Street)
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