Nike’s live video racing campaign has earned them major views. The Breaking2 effort pitted three major runners against each other to break the two-hour marathon mark, and while it didn’t succeed in the two-hour finish goal, as of Saturday evening the event’s Facebook livestream had been viewed 4.9 million times, and related videos were promoted across several social media channels. Nike has been supporting athletes in reaching “the fastest times possible” and promoting impressive results, which in the case of Breaking2 created “a great story that also happens to be part of an advertising campaign.” (TechCrunch)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
