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Nike’s live video racing campaign has earned them major views.

May 09 2017

Nike’s live video racing campaign has earned them major views. The Breaking2 effort pitted three major runners against each other to break the two-hour marathon mark, and while it didn’t succeed in the two-hour finish goal, as of Saturday evening the event’s Facebook livestream had been viewed 4.9 million times, and related videos were promoted across several social media channels. Nike has been supporting athletes in reaching “the fastest times possible” and promoting impressive results, which in the case of Breaking2 created “a great story that also happens to be part of an advertising campaign.” (TechCrunch)