Carl’s Jr. is swapping boobs for food in their latest campaign targeting male Millennials. A new ad spot is telling a fictional brand story of a Millennial CEO who relied on “hot chick advertising,” until his father/the founder of Carl’s Jr. shows up to put the spotlight back on the food. The campaign is a move to appeal to young consumers’ desire for authenticity and healthy, quality foods, and speaks to their lack of interest in sex appeal marketing. However, if young consumers are the reason sex no longer sells, we wonder if subtly blaming them for the tactic is the best approach? (Ad Age)
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