Millennials are not playing lottery the way their parents did, and officials are worried. A Gallup survey found only a third of 18-29-year-olds played the lottery in the last year, compared to 61% of 50-64-year-olds. Their budget-minded ways could be impacting sales. As our own Chief Content Officer observes, “This is a generation that came of age in the recession,” which might have made them less likely to see lottery tickets as a smart buy. In the words of one 21-year-old, “I feel like everything's just too expensive nowadays to just kind of throw away your money on luck.” (CNBC, Reuters)
