Plus-size clothing rental service Gywnnie Bee has found that what their consumers want is “pretty far from what most stores are trying to sell them.” Setting themselves apart from other rental brands, the service makes sure to ask shoppers “What other brands do you want to see?

Plus-size clothing rental service Gywnnie Bee has found that what their consumers want is “pretty far from what most stores are trying to sell them.” Setting themselves apart from other rental brands, the service makes sure to ask shoppers “What other brands do you want to see? What cuts and styles do you want to wear?” After learning about their desire for “statement” pieces, Rachel Antonoff was bought on to design a line, which debuted at fashion week event CurvyCon. Although brands like H&M and ASOS have expanded their size offerings, not as many high fashion designers have taken on the task—making Antonoff “one of the first cool-girl designers to make the leap” into plus-size fashion. (Racked)