Have teens have killed another retailer? Aeropostale has filed for bankruptcy, and plans to immediately close 154 of its over 800 stores. Young consumers’ preference for fast fashion and real-time access to trends has left “mall retailers” like Delia’s, Wet Seal, and Aeropostale in the dust. Last year the struggling clothing brand announced they were attempting to revive sales by “exploring strategic alternatives,” and focusing on a “flirty tomboy girl” consumer. However, it missed the mark, and “[t]he majority of the blame for poor performance lies squarely with [Aeropostale’s] failure to realign itself to the changing fashion demands of younger shoppers.” (Washington Post)
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