The content that made Facebook a social media powerhouse might be disappearing. According to The Information, original content from users has decreased by 21% between 2014-2015, and over 60% of users don’t share personal content in a given week. The social network’s retooling of the News Feed algorithm to cater to brand content has successfully attracted more advertisers—but might be prompting regular users to think twice before sharing. To counter the downward trend, a special task force has been formed, the site has prioritized status updates on the News Feed over professional content, and is focusing in on live-streaming. (Inc.)
