Young women who grew up reading Harry Potter are revitalizing the book industry. A recent Nielsen study on women in their 20s and early 30s, who likely read the iconic series, found that “Generation Potter” is driving sales for three book categories: ‘Grip Lit,’ children’s picture books, and adult coloring books. According to the research, 67% of ‘Grip Lit’ (gripping psychological thrillers) were purchased by women, with the largest age group 25-34-year-olds, and 72% of adult coloring books are bought for women mostly ages 35-44. Children’s books have rebounded from a five-year low, going up in sales by 5% last year, with 70% being purchased by women mostly 25-34-years-old. (BookBrunch)
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