NEW GEN Z 101: Unlock & Outlast Microtrends

Young women who grew up reading Harry Potter are revitalizing the book industry.

Mar 24 2016

Young women who grew up reading Harry Potter are revitalizing the book industry. A recent Nielsen study on women in their 20s and early 30s, who likely read the iconic series, found that “Generation Potter” is driving sales for three book categories: ‘Grip Lit,’ children’s picture books, and adult coloring books. According to the research, 67% of ‘Grip Lit’ (gripping psychological thrillers) were purchased by women, with the largest age group 25-34-year-olds, and 72% of adult coloring books are bought for women mostly ages 35-44. Children’s books have rebounded from a five-year low, going up in sales by 5% last year, with 70% being purchased by women mostly 25-34-years-old. (BookBrunch