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Kids, babies, style, and wellness represent a third of Target’s sales, and the retailer has plans to put “significant resources behind them.” In 2015 those categories grew three times faster than the rest of Target’s assortment, and with the expectation of more growth, the retailer will invest up to $2.5 billion in capital expenditures into them this year.

Mar 10 2016

Kids, babies, style, and wellness represent a third of Target's sales, and the retailer has plans to put “significant resources behind them.” In 2015 those categories grew three times faster than the rest of Target’s assortment, and with the expectation of more growth, the retailer will invest up to $2.5 billion in capital expenditures into them this year. They will be introducing a kids' home brand named Pillowfort, a children’s apparel line called Cat & Jack, and a style collaboration with Marimekko. Concentrating also on technology they have plans to streamline their loyalty program to be almost entirely mobile. (MediaPost)