According to Ypulse’s latest media consumption tracker, 67% of 13-33-year-olds are watching content weekly on Netflix, compared to 47% on cable, satellite, and fiber optics. To “combat declining viewership,” traditional media companies are ramping up spend on original content for 2016. This year Netflix is planning to spend $5 billion on non-sports original content and cable networks are not far behind. But bringing audiences back to cable TV will be a long-term challenge, and there’s also the issue of “too much TV:” “cable and new media companies can pump out more original content, but they can’t create more hours in the day for people to watch their shows.” (Fast Company)
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