Cars were once a “symbolic measure of freedom for teens,” but evidence is indicating that is no longer the case for this generation’s 13-17-year-olds. Research has found that teens’ social media postings mentioning cars declined 27% in the past six years, while mentions of most other consumer products have steadily increased along with social media use. However, Subaru, Audi, and Hyundai all bucked the trend, seeing increases in mentions over the same period. Still, the study could be interpreted as evidence that ridesharing services are “not just passing fads.” (Business Insider)
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