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To create the perfect cleanser, Into the Gloss turned to their “cult-like following.” The blog, which inspired the beauty line Glossier, asked readers and Instagram followers, “What’s your dream face wash?” Their feedback started a product development journey documented with updates, and resulting in the new crowd-sourced “Milky Jelly Cleanser.” More brands are co-creating their products with young consumers, and 87% of Millennials say that they think brands should get consumers like them to give opinions before creating products.

Jan 19 2016

To create the perfect cleanser, Into the Gloss turned to their “cult-like following.” The blog, which inspired the beauty line Glossier, asked readers and Instagram followers, “What’s your dream face wash?” Their feedback started a product development journey documented with updates, and resulting in the new crowd-sourced “Milky Jelly Cleanser.” More brands are co-creating their products with young consumers, and 87% of Millennials say that they think brands should get consumers like them to give opinions before creating products. (Digiday)