To create the perfect cleanser, Into the Gloss turned to their “cult-like following.” The blog, which inspired the beauty line Glossier, asked readers and Instagram followers, “What’s your dream face wash?” Their feedback started a product development journey documented with updates, and resulting in the new crowd-sourced “Milky Jelly Cleanser.” More brands are co-creating their products with young consumers, and 87% of Millennials say that they think brands should get consumers like them to give opinions before creating products.

To create the perfect cleanser, Into the Gloss turned to their “cult-like following.” The blog, which inspired the beauty line Glossier, asked readers and Instagram followers, “What’s your dream face wash?” Their feedback started a product development journey documented with updates, and resulting in the new crowd-sourced “Milky Jelly Cleanser.” More brands are co-creating their products with young consumers, and 87% of Millennials say that they think brands should get consumers like them to give opinions before creating products. (Digiday)