Millennials may value brands that focus on social responsibility, but when it comes to their sweet tooth, health trumps ethics.

Millennials may value brands that focus on social responsibility, but when it comes to their sweet tooth, health trumps ethics. A recent Hershey-backed study on 18-35-year-olds revealed that although older Millennials were quick to voice their ethical concerns over products, when given two generic chocolate options they were actually less likely to choose the option with ethical declarations on the packaging. However, labels that had fewer, simpler ingredients, and less fat, were “strongly preferred.” (Confectionery News)