MTV’s Senior VP of Visual Storytelling, Richard Turley, is testing content to appeal to the “always-on” audience. Show blocks like No Chill, two hours of daily programming with chaotic cuts and edits from Ridiculousness and Catfish, and The Hole, which will mix archive MTV content and clips with music videos, depend on audience interaction and a spirit of experimentation. According to Turley: “TV [nowadays] has a certain continuity, it’s become kind of separated from the sort of thing that made it good, which is the fact that it was live, it was ambitious, it was dangerous, it didn’t really know what it was doing.” (Hopes&Fears)
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