NEW GEN Z 101: Unlock & Outlast Microtrends

Millennial voters could be key to winning the White House, but so far candidates aren’t reaching out to them where they spend the most time: on their phones.

Oct 28 2015

Millennial voters could be key to winning the White House, but so far candidates aren’t reaching out to them where they spend the most time: on their phones. Experts say that many current political campaigns don’t have the right mobile strategies, and are spending only a small fraction of their budgets on digital ads. The chairman of a non-partisan data firm tells Mashable, “’There's a decent percentage of people between 18-24 who have never owned a television, and they don't read newspapers and they don't read magazines. [Phones are] the only way to communicate with a big swath of that group.’” (Mashable)