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New (potentially wishful?) research on Millennial cord-cutting is suggesting that they’ll go back to cable once they start families.

Oct 06 2015

New (potentially wishful?) research on Millennial cord-cutting is suggesting that they’ll go back to cable once they start families. When Nielsen looked at Millennial media behavior according to life situation, those who had started families were more likely to subscribe to pay-TV than their childless peers. But we should also point out that our own recent media tracker found Millennial parents are actually more likely than non-parents to watch Netflix and Hulu on a daily basis. (NYTimes)