According to Ypulse’s research, 50% of 13-32-year-olds have taken a selfie in the last week. Many brands have already tapped into selfies as a marketing tool, and now Tomoson, a platform that connects brands with social influencers, has introduced a “sponsored selfie” tool. Users can post a selfie with a product on Instagram, creating an automated process for an already common promotional practice. While some brands may still feel selfies are just narcissistic annoyances, it might be time to rethink them, as increasingly that attitude shows “a sort of contempt for their own customers.” (Adweek)
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