Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ)
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