Maxwell House has a new product for Millennials. These younger consumers are reportedly drinking less black coffee than previous generations, drinking far more sweetened coffee drinks, and almost 50% are drinking their coffee away from home. At the same time, iced coffee has recently seen “explosive growth.” The brand sees all this, and Millennials’ tighter budgets, as an opportunity. They’re launching Maxwell House Iced Coffee Concentrates, a pre-sweetened coffee syrup that is squeezed into milk and poured over ice, comes in three flavors, and costs only 40 cents per serving. Folgers will also be releasing a coffee concentrate product to target Millennial caffeine drinkers. (Ad Age)
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