Sparkling wine brand Chandon is “obsessed with Millennials.” The company has worked to reimagine how their product is perceived by the next generation of drinkers, positioning themselves as a “young, American” brand that is more affordable, and giving their bottles a “trendy makeover.” Chandon relies on an active social media presence over traditional marketing to reach their younger target market. (Fast Company)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
