Sparkling wine brand Chandon is “obsessed with Millennials.” The company has worked to reimagine how their product is perceived by the next generation of drinkers, positioning themselves as a “young, American” brand that is more affordable, and giving their bottles a “trendy makeover.” Chandon relies on an active social media presence over traditional marketing to reach their younger target market.

Sparkling wine brand Chandon is “obsessed with Millennials.” The company has worked to reimagine how their product is perceived by the next generation of drinkers, positioning themselves as a “young, American” brand that is more affordable, and giving their bottles a “trendy makeover.” Chandon relies on an active social media presence over traditional marketing to reach their younger target market. (Fast Company)