Some brands might understand that Hispanic Millennial consumers are a demographic that should be courted, but many don’t quite know how to communicate with them, and often ignore the fact that in many ways they are “pretty much like everyone else.” Honda is using a different tactic and flipping the approach, targeting the audience by making fun of the many clichés that are too often relied on to capture them.

Some brands might understand that Hispanic Millennial consumers are a demographic that should be courted, but many don’t quite know how to communicate with them, and often ignore the fact that in many ways they are “pretty much like everyone else.” Honda is using a different tactic and flipping the approach, targeting the audience by making fun of the many clichés that are too often relied on to capture them. (Adweek)