Millennial men can be a tricky target for brands, who sometimes don't understand them, but marketers who want to reach them must shift from TV to digital. All Millennials ages 18-24 are watching less traditional TV than other demos, but it’s most prevalent among the guys of the generation. According to a recent Nielsen study, shifting 10 to 30% of budget to digital could increase reach among men in this demo by up to 8%. (Streamdaily)
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