J.Crew and Forever 21 are both exploring “value fashion” concepts, and Primark, a European fast-fashion chain, plans to open its first U.S. store next year. All this is a reaction to the fact that sales in the value segment of retail performed far better than other women’s apparel in 2013. These might be smart moves by retailers, considering when we asked the importance of various factors when deciding where to shop in-store, 80% of Millennials named low prices. (MediaPost)
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